Privacy Policy

Last Updated: 12 February 2025

Privacy PolicyFTC Compliance & Transparency GuideCreator TermsBrand Terms

This Privacy Policy for Content Rewards Inc. ("Content Rewards," "we," "us," or "our"), describes how and why we access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

  • Visit our website at contentrewards.com or any website of ours that links to this Privacy Policy
  • Create an account as a Creator or Brand on the Content Rewards platform, whether directly through contentrewards.com or through our integrated platform partner Whop (whop.com)
  • Participate in sponsored content campaigns, submit content, or receive payouts through our platform
  • Interact with our community spaces, including our Discord server
  • Engage with us in other related ways, including sales, marketing, support, or events

Content Rewards is a creator monetization platform that connects brands with content creators for sponsored video campaigns using performance-based (CPM) payouts. This Privacy Policy applies to all users of the platform worldwide, including Creators, Brands, and visitors.

Questions or concerns? Reading this Privacy Policy will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have questions or concerns, please contact us at support@contentrewards.com.

Summary of Key Points

This summary provides key points from our Privacy Policy. You can find more details about any of these topics in the full sections below.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us, the choices you make, and the features you use. This includes account information, email addresses, social media handles, and payment information processed through our third-party platform partners.

Do we process any sensitive personal information? We do not intentionally collect or process sensitive personal information such as racial or ethnic origin, religious beliefs, or sexual orientation.

Do we collect information from third parties? We receive limited account information from our commerce partner when users register or transact through their platform. In the future, we may collect profile and audience data from social media platforms such as YouTube, Instagram, and TikTok through their APIs, and we will update this policy accordingly.

How do we process your information? We process your information to provide, improve, and administer our Services, facilitate campaign matching between Creators and Brands, process payments, communicate with you, prevent fraud, and comply with law. We use automated systems to assist with campaign matching, creator evaluation, fraud detection, and payout processing.

With whom do we share personal information? We share information with Brands (for campaign purposes), our commerce and payment partners, service providers, and as otherwise described in this policy.

What are your rights? Depending on where you are located, applicable privacy law may grant you certain rights regarding your personal information, including the right to access, correct, delete, or port your data, and the right to contest automated decisions.

1. Information We Collect

1.1 Information You Provide to Us

We collect personal information that you voluntarily provide when you register on the Services, create or edit your profile, participate in campaigns, or otherwise contact us. The Services are open to anyone who meets the eligibility requirements in our Terms of Service. This information may include:

  • Account information: name, email address, username, and password (collected directly or through third-party authentication)
  • Profile information: bio, social media handles, content niche or category, follower counts, engagement statistics, and portfolio links
  • Creator-specific information: payout preferences, content samples, and campaign-related submissions
  • Brand-specific information: company name, business contact details, campaign briefs, brand assets, and product information
  • Communications: messages sent through the platform, support requests, survey responses, and feedback

1.2 Information Received from Third-Party Platform Partners

We use third-party platforms for commerce, payments, and authentication. When you register or log in through these partners, we may receive your email address, username, and basic account information. Payments to Creators and from Brands are processed through our commerce partners. We do not receive or store your third-party account passwords.

1.3 Information from Social Media Platforms (Future)

We are building integrations with social media platforms including YouTube, Instagram, and TikTok. When these integrations become available, Creators who connect their accounts may allow us to access:

  • Profile data: username, display name, profile picture, follower/subscriber count, account verification status
  • Audience demographics: aggregated data such as audience age ranges, gender distribution, geographic location, and language preferences
  • Content performance metrics: view counts, engagement rates, likes, comments, shares, watch time, and other API-provided analytics

We will update this Privacy Policy when these integrations are launched. You will always have the ability to choose whether to connect your social media accounts and may revoke access at any time.

1.4 Information Collected Automatically

When you visit or use the Services, we automatically collect certain technical and usage information, including:

  • Device and browser information: IP address, browser type and version, operating system, device type, screen resolution, and language preferences
  • Usage data: pages visited, features used, click patterns, session duration, referring URLs, and navigation paths
  • Location data: approximate geographic location derived from your IP address

1.5 Analytics

We use third-party analytics tools to understand how users interact with the Services, identify usage trends, and improve the platform experience. These tools may collect device information, usage data, and interaction events through cookies and similar technologies.

1.6 Discord Community

We operate a Discord community server for Creators and platform users. We do not formally collect or store personal data from Discord. Any information you share in our Discord server is subject to Discord's own Privacy Policy and Terms of Service. Please be mindful of the information you share in public community channels.

2. How We Use Your Information

We process your personal information for the following purposes:

  • Providing the Services: creating and managing your account, facilitating campaign matching between Creators and Brands, delivering content submissions, and processing performance-based (CPM) payouts through our commerce partners
  • Campaign operations: sharing relevant Creator profile information with Brands to enable informed campaign decisions, including username, email address, social media handles, follower counts, engagement statistics, and content niche
  • Payments and billing: facilitating Creator payouts and Brand payments through our commerce partners, processing refunds both through our partners and directly, and managing related financial transactions
  • Communications: sending marketing emails from Content Rewards (campaign invitations, platform updates, newsletters) and transactional notifications through our commerce partners (payment confirmations, account updates); responding to support requests
  • Automated processing: using AI and automated systems to match Creators with campaigns, score and rank Creators for campaign suitability, detect and prevent fraud, and assist with payout processing decisions (see Section 10 for more details)
  • Platform improvement: analyzing usage patterns, improving features, and developing new products and services
  • Safety and security: detecting and preventing fraud, unauthorized access, bot activity, and other harmful or illegal activities; enforcing our Terms of Service
  • Legal compliance: complying with applicable laws, regulations, legal processes, or governmental requests; establishing, exercising, or defending legal claims
  • Dispute resolution: investigating and resolving disputes between Creators, Brands, and/or Content Rewards

3. Legal Bases for Processing

We process your personal information only when we have a valid legal basis to do so. Depending on your jurisdiction, these may include:

  • Consent: where you have given us explicit permission to process your data for a specific purpose (e.g., receiving marketing emails, future social media account connections)
  • Performance of a contract: where processing is necessary to fulfill our obligations under the Creator Terms of Service or Brand Terms of Service
  • Legitimate interests: where processing is necessary for our legitimate business interests (e.g., fraud prevention, platform improvement, analytics, automated campaign matching), provided those interests are not overridden by your rights
  • Legal obligations: where processing is required to comply with applicable laws or regulations

For users in the EU/EEA and UK: The General Data Protection Regulation (GDPR) and UK GDPR require us to identify specific legal bases for processing. We rely on the bases listed above, and you may contact us for further detail on the specific legal basis applied to any particular processing activity.

4. When and With Whom We Share Your Information

We may share your personal information in the following circumstances:

4.1 With Brands (Creator Data)

When Creators participate in or are considered for campaigns, we share relevant profile information with the Brand running the campaign. This includes your username or display name, email address, social media handles, follower counts and engagement statistics, and content niche or category. This sharing is essential to the functioning of the platform and is governed by the Creator Terms of Service.

4.2 With Creators (Brand Data)

We share Brand campaign details, briefs, requirements, and necessary contact information with Creators participating in campaigns.

4.3 Commerce and Payment Partners

We share information with our integrated commerce and payments partners who process account authentication, Creator payouts, and Brand payments on our behalf. Information shared with these partners is subject to their respective privacy policies.

4.4 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

  • Analytics and performance monitoring
  • Email marketing and delivery services
  • Cloud hosting and data storage
  • Customer support tools
  • Fraud detection and prevention services

4.5 Legal and Safety

We may disclose your information where required by law, regulation, legal process, or governmental request, or where we believe disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.

4.6 Business Transfers

In connection with any merger, acquisition, sale of assets, financing, or transfer of all or a portion of our business, your personal information may be among the assets transferred. You will be notified of any such change in ownership or control of your personal information.

4.7 With Your Consent

We may share your information for any other purpose with your explicit consent.

4.8 Future Data Sharing Practices

As our platform and business evolve, our data sharing practices may change. If we make material changes to how we share your personal information, including any sharing for advertising or marketing purposes, we will update this Privacy Policy and notify you as described in Section 17. You will have the opportunity to exercise your rights, including the right to opt out, in accordance with applicable law.

5. International Data Transfers

Content Rewards is headquartered in Beverly Hills, California, United States. We serve Creators and Brands worldwide, and our data is stored on cloud service providers located in the United States. If you access the Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.

If you are located in the European Economic Area (EEA), United Kingdom, Switzerland, or Brazil, we will ensure that any transfer of your personal data is carried out in accordance with applicable data protection laws, including through the use of Standard Contractual Clauses approved by the European Commission or other appropriate safeguards.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to collect information when you interact with our Services.

6.1 Types of Cookies We Use

  • Essential cookies: required for the basic functioning of the Services, such as authentication and session management
  • Analytics cookies: used by our third-party analytics providers to help us understand how users interact with the platform and identify usage trends

We do not currently use advertising or marketing cookies on the Services. If this changes in the future, we will update this Privacy Policy and provide appropriate notice.

6.2 Your Cookie Choices

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all or some cookies, or to alert you when cookies are being set. If you disable or refuse cookies, some parts of the Services may become inaccessible or not function properly.

7. Account Registration and Authentication

The Services are open to anyone who meets the eligibility requirements in our Terms of Service. You can create a Content Rewards account in the following ways:

  • Directly through contentrewards.com by providing your email address and creating a password
  • Through our integrated commerce partner (Whop), where your existing account credentials are used to authenticate your identity

When you register through a third-party authentication provider, we receive basic account information such as your email address and username. We do not receive or store your third-party account passwords.

By using the Services, you represent that you are at least 18 years of age or the equivalent minimum age in your jurisdiction. We rely on this self-declaration and do not independently verify the age of users.

8. How Long We Keep Your Information

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention considerations include:

  • Account data: retained for the duration of your active account plus a reasonable wind-down period after account deletion
  • Transaction and payment records: retained as required by tax, accounting, and financial reporting obligations (typically 7 years)
  • Campaign performance data: may be retained in aggregated or anonymized form for analytics and platform improvement purposes
  • Communications and support records: retained for a reasonable period to resolve disputes and maintain records of our interactions
  • Legal hold: information may be retained beyond normal periods if required for ongoing legal proceedings, disputes, or regulatory investigations

When your personal information is no longer needed, we will take reasonable steps to delete or anonymize it, which may involve coordinating with our third-party service providers.

9. How We Keep Your Information Safe

We implement appropriate technical and organizational security measures designed to protect your personal information, including encryption of data in transit and at rest, access controls, and regular security assessments.

However, no method of electronic transmission or storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. We encourage you to use strong passwords and notify us immediately if you suspect any unauthorized access to your account.

9.1 Data Breach Notification

In the event of a data breach that affects your personal information, we will take prompt action to mitigate the breach and assess its impact. Where required by applicable law, we will notify affected users and relevant regulatory authorities within the timeframes prescribed by law. For users in the EU/EEA and UK, we will notify the relevant supervisory authority within 72 hours of becoming aware of a qualifying breach, and will notify affected individuals without undue delay where the breach is likely to result in a high risk to their rights and freedoms.

10. Automated Decision-Making and AI

We use AI and automated systems to support several aspects of our platform operations, including:

  • Campaign matching: automated systems help match Creators with Brand campaigns based on factors such as content niche, audience characteristics, engagement metrics, and campaign requirements
  • Creator scoring and ranking: automated systems evaluate and rank Creators for campaign suitability based on performance data, content quality indicators, and platform activity
  • Fraud detection: automated systems monitor for suspicious activity, bot behavior, fraudulent transactions, and other violations of our Terms of Service
  • Payout processing: automated systems assist with calculating, verifying, and processing CPM-based payouts to Creators

These automated systems support and enhance our operations but are subject to human oversight. Decisions that significantly affect your account, such as account suspension or termination, involve human review.

Your rights regarding automated decisions: If you are located in the EU/EEA, UK, or another jurisdiction that provides rights related to automated decision-making, you may have the right to request human review of a decision made solely by automated means that significantly affects you. To exercise this right, please contact us at support@contentrewards.com.

11. Children's Privacy

The Services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children under 18. We rely on users' self-declaration of age eligibility as stated in our Terms of Service. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe that a child under 18 has provided us with personal information, please contact us at support@contentrewards.com.

12. Your Privacy Rights

12.1 General Rights

Depending on your location, applicable data protection laws may grant you certain rights regarding your personal information, including:

  • Right to access: request a copy of the personal information we hold about you
  • Right to rectification: request correction of inaccurate or incomplete personal information
  • Right to erasure: request deletion of your personal information, subject to certain legal exceptions
  • Right to restriction: request that we restrict processing of your personal information in certain circumstances
  • Right to data portability: request a copy of your data in a structured, commonly used, machine-readable format
  • Right to object: object to processing based on legitimate interests or for direct marketing purposes
  • Right to withdraw consent: withdraw previously given consent at any time
  • Right to contest automated decisions: request human review of decisions made solely by automated means that significantly affect you

12.2 U.S. State-Specific Rights

If you are a resident of California, Colorado, Connecticut, Virginia, Utah, or other states with comprehensive privacy legislation, you may have additional rights, including:

  • Right to know what personal information is collected, used, shared, or sold
  • Right to delete personal information held by us and by extension our service providers
  • Right to opt out of the sale or sharing of personal information
  • Right to non-discrimination for exercising your privacy rights
  • Right to correct inaccurate personal information

California Residents (CCPA/CPRA): Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, you have specific rights regarding your personal information. We do not currently sell personal information as defined by the CCPA. If our practices change in the future, we will update this Privacy Policy and provide you with the opportunity to opt out in accordance with applicable law.

12.3 EEA, UK, and Swiss Residents

If you are located in the European Economic Area, United Kingdom, or Switzerland, you have rights under the GDPR and UK GDPR as outlined in Section 12.1, including the right to contest automated decisions under Article 22 of the GDPR. You also have the right to lodge a complaint with your local data protection authority if you believe your rights have been violated.

12.4 Brazilian Residents (LGPD)

If you are located in Brazil, you have rights under the Lei Geral de Proteção de Dados (LGPD), including the right to confirmation of data processing, access, correction, anonymization, portability, deletion, and information about shared data. You also have the right to request a review of decisions made solely based on automated processing. To exercise these rights, please contact us using the details provided below.

12.5 How to Exercise Your Rights

To exercise any of your rights, you can request deletion or changes through your account settings or contact us at support@contentrewards.com. We will respond to your request within the timeframe required by applicable law (typically 30-45 days). We may need to verify your identity before processing your request. Exercising your rights may involve coordination with our third-party service providers.

13. Marketing Communications

We may send you marketing and promotional emails about platform updates, campaign opportunities, tips, and other content we think may interest you. These marketing emails are sent directly by Content Rewards.

Transactional communications, such as payment confirmations, account notifications, and campaign-related updates, are delivered through our commerce partners and are necessary for the operation of the Services.

You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any marketing email or by contacting us at support@contentrewards.com. Please note that you may still receive transactional communications even after opting out of marketing emails.

14. Do-Not-Track Signals

Some web browsers transmit "Do-Not-Track" (DNT) signals. As there is no uniform standard for recognizing or responding to DNT signals, we do not currently respond to DNT browser signals. We will update this policy if a uniform standard is established.

15. Third-Party Websites and Services

The Services may contain links to third-party websites, plugins, or services that are not operated by us, including social media platforms, commerce partners, and Brand websites. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access.

16. Sale of Personal Information

We do not currently sell your personal information to third parties as defined by applicable privacy laws, including the California Consumer Privacy Act (CCPA). If our practices change in the future, we will update this Privacy Policy, provide you with advance notice, and offer you the opportunity to opt out in accordance with applicable law.

17. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. The updated version will be indicated by an updated "Last Updated" date at the top of this document. If we make material changes, we may notify you by prominently posting a notice on our website, sending you an email, or through in-platform notifications. Your continued use of the Services after any changes constitutes your acceptance of the updated Privacy Policy.

18. How to Contact Us

If you have questions, comments, or concerns about this Privacy Policy or our data practices, please contact us:

Content Rewards Inc.
12055 Summit Circle
Beverly Hills, CA 90210
United States
Email: support@contentrewards.com